# Ad Account Auditor

Use when auditing a paid ad account for incremental contribution, wasted spend, or...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Design
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-account-auditor -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-account-auditor -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-account-auditor -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-account-auditor -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design, use campaign-architect; not for creative production, use ad-creative-builder. 付费广告账户审计/ROAS评分

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Ad Account Auditor

Audit one paid-media account or portfolio for incremental contribution and operating quality under declared constraints. Platform-reported ROAS is one input, never the objective or truth set by itself.

## When This Must Trigger

- Before launching, materially increasing spend, or changing a risky bid/targeting strategy.
- When tracking, attribution inflation, unsafe placements, claims, or wasted spend are in doubt.
- When the user requests a ROAS/RQS account audit from their exports.

## Quick Start

```text
Audit this USD account for direct response using 7-day click, 3-day lag, and $120 CAC ceiling.
Run the incremental-profit profile against the holdout and order-ID exports.
```

## Skill Contract

**Reads:** one normalized account/portfolio evidence set. **Writes:** only a permissioned v3 artifact. **Done when:** required context and all 20 states are explicit, vetoes use verified evidence, and scorer output is reported without executing spend changes.

This skill judges. `conversion-signal-qa`, `attribution-reconciler`, `campaign-architect`, `ad-creative-builder`, and `budget-pacing-monitor` build/fix the inputs. Never enable campaigns, change bids, upload audiences, or scale budgets without separate explicit approval.

For a pre-launch account-audit request, use the narrow route `conversion-signal-qa` immediately before this gate. Do not automatically insert `placement-exclusion-manager` or `conversion-value-mapper` between signal QA and the audit; missing placement or value evidence remains Unknown in this run, and those sibling builders become separate remediation only when the user requests them or the completed gate identifies the corresponding finding.

## Data Sources

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/ad/activate/ad-account-auditor/SKILL.md