Ad Creative Builder

Generates and iterates paid-ad creative at volume, RSA headlines and descriptions, hooks, and an angle matrix, each message-matched to the destination landing page. This is the build skill that produces the ROAS O (Offer) units; it does not score them (that is ad-account-auditor) and does not touch the post-click page (that is landing-optimizer).

Quick Start

Generate 15 RSA headlines and 4 descriptions for [product/offer], destination [URL]

Build an angle matrix (3 angles x 3 hooks) for [offer] on [platform], message-matched to [landing page URL]

Iterate on these losing headlines: [paste]. Keep the winners, replace the rest, hold message-match to [URL].

Skill Contract

Expected output: a ready-to-import creative set (RSA headlines/descriptions, hooks, angle matrix) with a per-unit message-match note to the destination URL, plus the standard handoff summary for memory/ad/ad-creative-builder/.

• Reads: the offer, destination URL, platform/format, audience/intent, existing variants, memory/projections/narrative.json, and memory/projections/claims.json at named offsets.
• Writes: a user-facing creative set and, with permission, a WARM artifact; unresolved claims become authorized operation: propose events through registry-events.py.
• Done when: every unit fits current format limits, maps to an accepted destination-page claim, contains no unsupported/policy-prohibited wording, covers at least two angles, and reports the full Narrative/claims dependency tuple.
• Primary next skill: ad-account-auditor, scores the units against ROAS, including O1 (claim integrity) and O2 (policy pre-checks).

Handoff Summary