# Ad Test Designer

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Design
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-test-designer -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-test-designer -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-test-designer -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-test-designer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants, use ad-creative-builder; not for reading back one shipped change, use paid-measurement-loop. 广告AB测试设计/实验设计/显著性判定/增效测试

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Ad Test Designer

Designs paid-ad creative/landing A/B/n and incrementality tests and reads them out: hypothesis, variant matrix, sample-size/duration/power plan, effect size, uncertainty, practical-effect status, and guardrail state. This skill owns **experiment design + statistical interpretation**. It may apply an owner-approved, precommitted action rule, but it never treats a p-value or helper output as an automatic business decision. It does not produce variants (`ad-creative-builder`), read back one already-shipped change (`paid-measurement-loop`), or do cross-channel reporting (`performance-analyzer`).

## Quick Start

```text
Design an A/B test for two landing-page hero variants. Baseline CVR is 3%, I want to detect a 15% lift. Goal is DR.
```
```text
I have 4 RSA creative variants to test on a prospecting set. Build the variant matrix, sample size, and run duration.
```
```text
Here's my finished test results CSV (variant, sessions, conversions). Is the winner significant, promote or kill?
```

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/ad/orchestrate/ad-test-designer/SKILL.md