# Audience Segment Builder

Use when the user asks to "build audience segments from my customer list", "make...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Writing
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-segment-builder -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-segment-builder -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-segment-builder -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-segment-builder -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user''s OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types, use campaign-architect; not for organic SERP intent, use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Audience Segment Builder

Turns the user's own customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map. It defines **who the audiences are and how they are seeded and suppressed**, campaign-architect then consumes these segments into account structure and match types; this skill does not build campaigns, and it is distinct from organic keyword-research, which reads SERP intent rather than paid segments.

## Quick Start

```
Build audience segments from my customer export: [path]. Goal is DR. Platforms: Google + Meta.
```

```
Make a value-based lookalike SEED list from my top customers and the exclusion list for people who already bought. [customer CSV]
```

```
Map my GA4 audiences to funnel stages so I can reuse the same targeting across Google and Meta. [GA4 audience/demographics export]
```

## Skill Contract

**Expected output**: a set of named audiences in four buckets, (1) **seed audiences** grouped by trait/behavior, (2) **value-based lookalike SEED lists** (the high-value seed rows themselves, not a platform key), (3) **exclusion/suppression segments** (existing customers, recent purchasers, bad-fit), and (4) a **funnel-stage targeting map** reusable across platforms, with notes that inform the ROAS **A (Audience)** dimension, plus the standard handoff summary.

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/ad/research/audience-segment-builder/SKILL.md