Bid Strategy Planner
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan...
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner -g -a claude-code -y- Repository
- aaron-he-zhu/aaron-marketing-skills3k
- Category
- Engineering
- Updated
- 3d ago
- License
- Apache-2.0
- Context cost
- Mediumabout 2,167 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns, use budget-optimizer; not for in-flight pacing/scale moves, use budget-pacing-monitor; not for scoring the account, use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期
Bid Strategy Planner
Chooses the bid strategy for a paid campaign, tCPA, tROAS, max-conversions, or manual CPC, sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS S (Spend-efficiency) bidding lever; it does not allocate the budget (budget-optimizer), does not adjust pacing in-flight (budget-pacing-monitor), and does not score the account or run the vetoes (ad-account-auditor).
Quick Start
Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo
Set a starting tROAS target for [campaign], history is 3.8x ROAS, goal is 4.5x
Group these 4 search campaigns into a bid portfolio and plan the learning-phase entry
Output: a named bid strategy with rationale, the starting target and how it was derived (labeled Measured / User-provided / Estimated), a portfolio grouping map, and a learning-phase entry/exit plan.
