# Bid Strategy Planner

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Engineering
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns, use budget-optimizer; not for in-flight pacing/scale moves, use budget-pacing-monitor; not for scoring the account, use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Bid Strategy Planner

Chooses the bid strategy for a paid campaign, tCPA, tROAS, max-conversions, or manual CPC, sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS **S (Spend-efficiency)** bidding lever; it does not allocate the budget (`budget-optimizer`), does not adjust pacing in-flight (`budget-pacing-monitor`), and does not score the account or run the vetoes (`ad-account-auditor`).

## Quick Start

```
Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo
```

```
Set a starting tROAS target for [campaign], history is 3.8x ROAS, goal is 4.5x
```

```
Group these 4 search campaigns into a bid portfolio and plan the learning-phase entry
```

Output: a named bid strategy with rationale, the starting target and how it was derived (labeled Measured / User-provided / Estimated), a portfolio grouping map, and a learning-phase entry/exit plan.

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/ad/orchestrate/bid-strategy-planner/SKILL.md