# Conversion Signal QA

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs /...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Testing
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill conversion-signal-qa -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill conversion-signal-qa -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill conversion-signal-qa -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill conversion-signal-qa -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing, conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags, as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2, that is a scored veto in ad-account-auditor; not for account structure, use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Conversion Signal QA

Pre-flight QA of the measurement plumbing behind paid ads, conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags, delivered as a tracking pre-flight checklist plus a UTM/event-spec builder. **Scope line: this skill BUILDS and FIXES the signal pre-flight so the data is trustworthy; it does NOT score the ROAS `R1`/`R2` vetoes, [ad-account-auditor](../ad-account-auditor/SKILL.md) judges those as scored red lines.** It is the `R1`/`R2` prerequisite, not the verdict. It is also **not** the standing monthly de-dup / incrementality reconciliation, that is [attribution-reconciler](../../scale/attribution-reconciler/SKILL.md). Here you only **gate** that a dedup rule and aligned attribution windows *exist* pre-launch; the actual order-ID matching, double-count quantification, and incrementality read happen in attribution-reconciler.

## Quick Start

```
QA my conversion tracking before I scale. Platforms: Google + Meta. Here is my GA4 Conversions export and Traffic-acquisition (source/medium) export: [paste/path].
```

```
Build me a UTM scheme and event spec for this campaign, then give me a pre-launch tracking checklist I can run myself.
```

```
My Meta and Google numbers don't match my GA4 orders, find the dedup, attribution-window, and UTM problems. [GA4 exports attached]
```

## Skill Contract

**Expected output**: a tracking pre-flight checklist (pass/fail/needs-input per item), field-level evidence observations, a versioned UTM/event-spec binding (naming convention + conversion-event table + exact ref/hash), cross-platform dedup + attribution-window alignment notes, offline/iOS-ATT modeled-gap flags, and the standard handoff summary.

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/ad/activate/conversion-signal-qa/SKILL.md