Email Creative Builder
Use when the user asks to "write the email", "draft subject lines", or "build email...
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill email-creative-builder -g -a claude-code -y- Repository
- aaron-he-zhu/aaron-marketing-skills3k
- Category
- Design
- Updated
- 3d ago
- License
- Apache-2.0
- Context cost
- Mediumabout 2,691 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit, subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt, message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score), use subject-line-lab; not for scoring the email or computing EQS, use email-quality-auditor; not for the multi-step flow, use email-sequence-designer; not for the A/B test plan, use send-experiment-designer. 邮件文案/主题行/邮件创意
Email Creative Builder
Writes and iterates a single email creative, subject-line variants + preheader, body copy, one clear CTA, and a plain-text alternate, each message-matched to the destination landing page and traced to approved claim wording. This is the build skill that produces the SEND E/D unit (the email analog of paid's ad-creative-builder). It does not score the email, run the D1 veto, or compute the EQS, that is email-quality-auditor, and it does not design the multi-step flow (email-sequence-designer) or the test (send-experiment-designer).
Scope guard: this skill builds the creative unit + message-match + claim flags only. It drafts subject-line variants for the creative but does not pre-score or rank them (spam-trigger flags, length/truncation, emoji-count, inbox-preview render), that is subject-line-lab. It scores no SEND dimension, runs no veto, and does not compute the profile-weighted EQS, email-quality-auditor owns all four vetoes (S1/S2/N1/D1) and the EQS rollup.
Quick Start
Write 5 subject lines + preheader + body + CTA for [offer], destination [URL], promo mode
Draft a cold-outbound email to [persona] for [offer]; personalize on [signal]; destination [URL]
Iterate these losing subject lines: [paste]. Keep the winners, replace the rest, hold message-match to [URL].
Skill Contract
Expected output: one content-complete email creative, 3-5 subject-line variants, a preheader, structured body copy, a single primary CTA, and a plain-text alternate, with a creative_ref / version / hash, a per-claim message-match note to the destination URL and any [needs source] flags, plus the standard handoff summary for memory/email/email-creative-builder/. Content-complete is not authorization to create or send through an ESP.
