Fatigue Frequency Manager
Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or...
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill fatigue-frequency-manager -g -a claude-code -y- Repository
- aaron-he-zhu/aaron-marketing-skills3k
- Category
- Engineering
- Updated
- 3d ago
- License
- Apache-2.0
- Context cost
- Mediumabout 2,352 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative, use ad-creative-builder; not for the RQS score or vetoes, use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群
Fatigue & Frequency Manager
Reads a scaling ad set for creative fatigue and audience saturation, rising frequency, decaying CTR and CVR against an early-flight baseline, and returns a Rotate-creative / Widen-audience / Hold trigger per ad set. This works the ROAS S (spend-efficiency: CTR/CVR/frequency decay) and R (return protection) levers at scale. It does not build the replacement creative (ad-creative-builder owns that) and does not compute the RQS or run vetoes (ad-account-auditor owns the gate).
Quick Start
Frequency on my prospecting set hit 6.2 and CTR halved over two weeks, is it fatigue, and do I rotate or widen?
CVR held but CTR keeps sliding on the same creatives at scale, which trigger fires?
Here's the daily campaign export for Ad Set A, read it for fatigue vs saturation
Skill Contract
Expected output: a per-ad-set fatigue read, frequency now vs baseline, CTR and CVR decay slope against the early-flight baseline, the diagnosis (creative fatigue vs audience saturation vs neither), and one trigger (Rotate-creative / Widen-audience / Hold) with the threshold that fired, plus a handoff summary storable under memory/ad/fatigue-frequency-manager/.
