# List Growth Designer

Use when the user asks to "grow my email list", "design a lead magnet / signup...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Design
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill list-growth-designer -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill list-growth-designer -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill list-growth-designer -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill list-growth-designer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan, acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated), that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself, use landing-optimizer; not for recording the opt-in, use consent-registry; not for the confirmation-email copy, use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# List Growth Designer

Plans how to grow an **owned** email list, acquisition channels, lead-magnet / incentive concepts, a compliant opt-in capture-flow spec, and referral-loop mechanics, and defines the growth metrics that gate whether it is working. It is the strategy layer at the top of the funnel: it decides *what* to offer and *how* subscribers enter, so that consent is captured cleanly (the upstream of the SEND-`S2` red line) and each new subscriber lands in a lifecycle (SEND-`N`). It does not build the signup page, write the confirmation email, or record the opt-in, it hands those to the owning skills.

**Scope guard**: this skill designs the growth *strategy* + a compliant capture-flow *spec* only. It does **not** build the signup form / popup UX (that is [landing-optimizer](../../../influencer/report/landing-optimizer/SKILL.md)), write the welcome / double-opt-in *confirmation* emails (that is [email-creative-builder](../../engage/email-creative-builder/SKILL.md) for copy and [email-sequence-designer](../../nurture/email-sequence-designer/SKILL.md) for the flow), record the opt-in ([consent-registry](../../../protocol/consent-registry/SKILL.md) is the sole writer of `memory/consent/`), compute the EQS or run the vetoes ([email-quality-auditor](../../deliver/email-quality-auditor/SKILL.md)), or model newsletter monetization ([newsletter-monetization-planner](../../nurture/newsletter-monetization-planner/SKILL.md)). It works one lever, acquisition, and hands off.

## Quick Start

```
Plan how to grow my email list for [audience]. Current signup: [where/how]. Goal: [+N subscribers / rate] over [period].
```

```
Design a lead magnet + a compliant double-opt-in flow for [offer]. Jurisdiction: [US / EU / Canada].
```

```
Set up a referral / recommendation loop for my newsletter, here's the current list size and signup source.
```

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/email/setup/list-growth-designer/SKILL.md