# Newsletter Monetization Planner

Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Marketing
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill newsletter-monetization-planner -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill newsletter-monetization-planner -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill newsletter-monetization-planner -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill newsletter-monetization-planner -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1, use email-quality-auditor; not for the return math, use roi-calculator; not for the post-click page, use landing-optimizer. 邮件newsletter变现/赞助刊例/付费订阅测算

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Newsletter Monetization Planner

Plans the money and growth-loop economics for an owned-audience program, a newsletter or creator list, across three revenue lines: paid-subscription tiers, ad/sponsorship inventory with a rate card, and referral/recommendation loops. This is the build skill for the SEND **D (Direct-response / Conversion)** lever on owned audiences: it produces the revenue model, the list-growth ↔ revenue projection, and the honest-offer / disclosure checks. It does not compute the profile-weighted EQS or run the D1 veto (that is [email-quality-auditor](../../deliver/email-quality-auditor/SKILL.md)), and it delegates the return math to [roi-calculator](../../../influencer/report/roi-calculator/SKILL.md) and the post-click page to [landing-optimizer](../../../influencer/report/landing-optimizer/SKILL.md).

**Scope guard**: this skill plans monetization and growth economics only, it scores/handles the SEND-**D** owned-audience lever and hands off. It does **not** compute the final EQS, run any of S1/S2/N1/D1, or do the return math itself. Only [email-quality-auditor](../../deliver/email-quality-auditor/SKILL.md) computes EQS and enforces the vetoes; [roi-calculator](../../../influencer/report/roi-calculator/SKILL.md) owns revenue-per-send / list-value math as the SSOT.

## Quick Start

Shortest invocation:

```
Model monetization for my 20,000-subscriber newsletter, paid tiers and sponsorships
```

Common scenario:

```
Build a sponsorship rate card and a paid-sub revenue model for a 45K list at 42% open / 3.1% click, compare a paid-sub-only vs a hybrid (subs + sponsorship) plan
```

Output: a labeled revenue model (paid-tier table + ad/sponsorship CPM-or-flat rate card + referral-loop line), a list-growth ↔ revenue projection, and a disclosure / honest-offer checklist, with every projected number tagged Measured / User-provided / Estimated.

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/email/nurture/newsletter-monetization-planner/SKILL.md