# Performance Analyzer

Use when the user asks to "analyze influencer campaign performance", "compare...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Engineering
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill performance-analyzer -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill performance-analyzer -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill performance-analyzer -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill performance-analyzer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math, use roi-calculator. 达人营销效果分析/投放复盘

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Performance Analyzer

Analyze influencer campaign performance past surface metrics, score results vs target/benchmark, rank platforms/creators/content, read engagement quality and sentiment, attribute conversions, and write ranked learnings.

> **Cross-discipline (paid ads):** this is also the cross-channel **paid-ads** scorecard/anomaly lens, account-wide metric rollups vs target/benchmark that feed [ad-test-designer](../../../ad/orchestrate/ad-test-designer/SKILL.md) (what to test) and [paid-measurement-loop](../../../ad/scale/paid-measurement-loop/SKILL.md) (what to read back). Save paid runs under `memory/ad/performance-analyzer/`.

## Quick Start

```
Analyze performance of [campaign name] influencer campaign
```

Compare creators within one campaign:

```
Compare performance of these influencers from [campaign]: @handle1, @handle2, @handle3
```

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/influencer/report/performance-analyzer/SKILL.md