# Placement Exclusion Manager

Use when the user asks to "build my brand-safety exclusion lists", "set placement /...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Marketing
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill placement-exclusion-manager -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill placement-exclusion-manager -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill placement-exclusion-manager -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill placement-exclusion-manager -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target, use audience-segment-builder; not for computing the RQS or issuing the A1 verdict, use ad-account-auditor. 品牌安全/排除位置/否定受众列表

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Placement Exclusion Manager

Builds the brand-safety and exclusion lists that gate spend before a campaign goes live, placement/site/app/channel exclusions, network opt-outs, and content-suitability and sensitive-topic blocks, then references the audience exclusion set from `audience-segment-builder` and packages the placements evidence the auditor reads to judge ROAS **A1** (brand/placement safety). It hardens where ads are *not* allowed to run; it does not build the audiences you *do* target or the audience exclusions themselves, and it does not score the account or issue the A1 verdict.

## Quick Start

```
Build brand-safety exclusion lists for [goal] on [platforms] before launch. Here is my placements report: [paste/path].
```

```
Set placement, network, and content-suitability exclusions for [account]; brand-safety constraints: [no politics/news/UGC, competitor sites, etc.].
```

```
Package the A1 brand/placement-safety evidence for the auditor from this placements + campaign export: [paths].
```

## Skill Contract

**Expected output**: a placement/network exclusion list (sites, apps, channels, network opt-outs), a content-suitability & sensitive-topic block list, a reference to the audience exclusion set consumed from [audience-segment-builder](../../research/audience-segment-builder/SKILL.md) (not re-derived here), a packaged **A1 evidence file** (placements report + exclusion decisions with rationale), and the standard handoff summary.

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/ad/activate/placement-exclusion-manager/SKILL.md