# Preference Frequency Manager

Use when the user asks to "build a preference center", "set up a frequency opt-down...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Design
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill preference-frequency-manager -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill preference-frequency-manager -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill preference-frequency-manager -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill preference-frequency-manager -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance, use email-sequence-designer; not for the consent/suppression record itself, use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto, use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Preference & Frequency Manager

Designs the subscriber-facing preference center and the frequency/topic opt-down ladder that gives a subject a step-down instead of a hard unsubscribe, and supplies the SEND **N (Nurture / Lifecycle)** sub-item note on **preference-center / frequency options offered**. It specifies the preference-page field set (topics, cadence tiers, channel toggles), the down-tier ladder (e.g., weekly → monthly → pause → sunset), and the mapping from each preference choice to the suppression/frequency rule the ESP and consent-registry must enforce. It is the **N1-veto mitigation**, the softer exit that keeps people on the list at a lower cadence, but it does not adjudicate the N1 unsubscribe veto, own the consent record, design the lifecycle flows, or compute the EQS.

## Quick Start

```
Build a preference center for [product/audience] on [ESP]. Offer topics [list], cadence tiers [weekly/monthly], and a pause option instead of a hard unsubscribe.
```

```
Design a frequency opt-down ladder: on the unsubscribe page, offer step-down paths (reduce to monthly, pick topics, pause 90 days) before the full opt-out.
```

```
Opt-out rate is rising on [segment]. Design a preference page + down-tier ladder that gives fatigued subjects a lighter cadence before they leave, and map each choice to a suppression/frequency rule.
```

## Skill Contract

**Expected output**: a preference-center field spec (topic groups, cadence tiers, channel toggles, save/confirm behavior), a frequency/topic opt-down ladder (the down-tier steps offered on the unsubscribe path and their order), a preference-choice → suppression/frequency mapping (what each selection tells the ESP and consent-registry to honor), a SEND **N** sub-item note on preference-center / frequency options offered, and the standard handoff summary.

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/email/nurture/preference-frequency-manager/SKILL.md