Reactivation Specialist
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers"...
Install
npx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -g -a claude-code -y- Repository
- aaron-he-zhu/aaron-marketing-skills3k
- Category
- Design
- Updated
- 3d ago
- License
- Apache-2.0
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program, a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency-manager''s, this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase), use email-sequence-designer; not for the preference-center / opt-down ladder, use preference-frequency-manager; not for the consent record itself, use consent-registry; not for computing EQS or the N1 veto, use email-quality-auditor. 流失召回/重新授权/沉默用户清理
Reactivation Specialist
Designs a closed-loop reactivation program for lapsed email cohorts, the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does not author the SEND N (Nurture / Lifecycle) sub-item notes: engagement-decay / sunset is owned by email-sequence-designer and preference-center / frequency options by preference-frequency-manager, this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS.
Quick Start
Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive].
My unengaged tail is [X]% of the list and complaints are creeping up. Design a re-permission sweep with an offer ladder and a sunset-confirm rule.
I need to clean the dead weight off my list without a bulk delete. Design a reactivation program that re-consents the recoverable subjects and suppresses the rest.
