# Reactivation Specialist

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers"...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Design
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill reactivation-specialist -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program, a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is preference-frequency-manager''s, this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase), use email-sequence-designer; not for the preference-center / opt-down ladder, use preference-frequency-manager; not for the consent record itself, use consent-registry; not for computing EQS or the N1 veto, use email-quality-auditor. 流失召回/重新授权/沉默用户清理

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Reactivation Specialist

Designs a closed-loop reactivation program for lapsed email cohorts, the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does **not** author the SEND **N (Nurture / Lifecycle)** sub-item notes: engagement-decay / sunset is owned by [email-sequence-designer](../email-sequence-designer/SKILL.md) and preference-center / frequency options by [preference-frequency-manager](../preference-frequency-manager/SKILL.md), this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS.

## Quick Start

```
Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive].
```

```
My unengaged tail is [X]% of the list and complaints are creeping up. Design a re-permission sweep with an offer ladder and a sunset-confirm rule.
```

```
I need to clean the dead weight off my list without a bulk delete. Design a reactivation program that re-consents the recoverable subjects and suppresses the rest.
```

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/email/nurture/reactivation-specialist/SKILL.md