# Report Generator

Use when the user asks to "create a campaign report", "build an executive summary", or...

- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills (3046 stars)
- Category: Marketing
- License: Apache-2.0
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill report-generator -g -a claude-code -y`
Codex: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill report-generator -g -a codex -y`
Cursor: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill report-generator -g -a cursor -y`
Gemini CLI: `npx skills add aaron-he-zhu/aaron-marketing-skills --skill report-generator -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add aaron-he-zhu/aaron-marketing-skills`

## Description

Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation, use performance-analyzer. 达人营销报告/结案汇报

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Report Generator

This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience.

> **Cross-discipline (paid ads):** this is also the **paid-ads** reporting surface, build exec/client/channel reports from RQS history (`memory/audits/ad/`) and measurement-loop readback verdicts. It presents metrics; it does not compute them (return math stays in [roi-calculator](../roi-calculator/SKILL.md)). Save paid runs under `memory/ad/report-generator/`.

## Quick Start

Shortest invocation:

```
Create a campaign report for [campaign name] for [audience: executive/client/team]
```

Common scenario:

```
Generate an executive summary for our Q3 influencer campaigns
```

## Skill Contract

The rest: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/influencer/report/report-generator/SKILL.md