# Benchmark Competitors

Score competitors on nine weighted dimensions with explicit 1 to 5 rubrics.

- Repository: https://github.com/affaan-m/ECC (294725 stars)
- Category: Business
- License: MIT
- Last updated: 2026-10-30
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add affaan-m/ECC --skill benchmark-methodology -g -a claude-code -y`
Codex: `npx skills add affaan-m/ECC --skill benchmark-methodology -g -a codex -y`
Cursor: `npx skills add affaan-m/ECC --skill benchmark-methodology -g -a cursor -y`
Gemini CLI: `npx skills add affaan-m/ECC --skill benchmark-methodology -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add affaan-m/ECC`

## Description

Use after competitive-platform-analysis has produced a tiered competitor set. Scores each competitor across nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client's strategic tension) with explicit 1, 5 rubrics and a tension-plot. Precedes competitive-report-structure.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Benchmark Methodology

Use this skill to turn a scoped competitor set into **comparable, defensible
scores**. Each competitor is assessed on the same nine dimensions, with
explicit 1, 5 rubrics, then captured in a uniform profile card. Consistency is
the point: scores are only useful if the same evidence would earn the same
number for any competitor.

## When to Activate

- A scoped, tiered competitor set from competitive-platform-analysis is ready to score.
- Need comparable, evidence-anchored scores across competitors, not gut-feel rankings.
- Client's strategic tension (the paired axes defining their target white-space) has been established.
- Preparing to produce profile cards for assembly in competitive-report-structure.

## Client positioning brief (establish first)

Before scoring, establish the client's positioning brief. It supplies:

- **Strategic tension**, the two axes (e.g., memorability × hireability) whose
  intersection marks the client's target white-space. Dimension 9 is always
  the client's named tension; report both poles separately, never averaged.
- **Differentiator**, what makes the client's moat. This informs which
  dimensions matter most for the client's positioning argument.
- **Brand balance**, the intended mix of distinct strategic emphases. Strategic
  recommendations must not break this balance without flagging it.

## Why these dimensions

The client competes on a **specific tension held across two poles**, not on
service breadth. The dimensions are weighted to reflect that moat. Two
dimensions, the tension poles, are scored **separately and never averaged
together**, because the client's strategic question is precisely whether a rival
achieves both simultaneously.

## The nine dimensions (with weights)

Weights guide synthesis emphasis, not a single blended score (avoid a false
composite, see Bias controls). Sum = 100%.

The rest: https://github.com/affaan-m/ECC/blob/HEAD/.agents/skills/benchmark-methodology/SKILL.md