# Brand Discovery

Work through structured interviews to define a brand's identity and voice.

- Repository: https://github.com/affaan-m/ECC (294725 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-30
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add affaan-m/ECC --skill brand-discovery -g -a claude-code -y`
Codex: `npx skills add affaan-m/ECC --skill brand-discovery -g -a codex -y`
Cursor: `npx skills add affaan-m/ECC --skill brand-discovery -g -a cursor -y`
Gemini CLI: `npx skills add affaan-m/ECC --skill brand-discovery -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add affaan-m/ECC`

## Description

Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Brand Discovery

Use this skill to conduct a structured, adaptive brand identity interview.
The goal is a complete `90_SYNTHESIS.md`, a master brandbook the
organization can use to brief designers, writers, and external
collaborators.

The interview runs across multiple sessions. Capture answers to disk as you
go so that no elicited knowledge is lost when a conversation ends, and so a
later session can resume from where the last one stopped.

## When to Activate

- A brand is being created, repositioned, or needs a written identity reference to brief collaborators.
- Multiple sessions are expected, the conversation will span days or weeks.
- Multiple founders or stakeholders need individual interviews before a reconciliation pass.
- The user wants a structured, repeatable method rather than an ad-hoc chat.
- Existing brand documentation is scattered, implicit, or founder-dependent and needs to be made explicit.

## Session start protocol

On every activation, perform these steps **before** asking any interview
question:

1. **Check for prior progress.** Look for an existing set of module files
   and a `state.json` checkpoint in the project's brand-identity directory.
   If none exists, this is a fresh start, confirm the brand name,
   participants, and where to save the brand-identity files, then begin at
   the first module.
2. **Read the current module file** if one is in progress, and scan its Raw
   section for previously captured answers.
3. **Report to the user** in two or three sentences: which module we are
   in, its status, and what remains. Then ask: "Continue here, or switch
   module?"

## Interview discipline

Apply these rules throughout every module:

The rest: https://github.com/affaan-m/ECC/blob/HEAD/.agents/skills/brand-discovery/SKILL.md