Ads Budget
Plan and review paid-media budgets, bidding, pacing, marginal return, targets...
Install
npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -a claude-code -y- Repository
- AgriciDaniel/claude-ads10.7k
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Lightabout 215 tokens
- Runs scripts
- No, instructions only
What it does
Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.
Budget and Bidding
- Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
- Normalize spend and outcomes to comparable windows and definitions.
- Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
- Distinguish committed baseline, controlled experiments, and reserve capacity.
- Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
- Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.
Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.
