# Ads Budget

Plan and review paid-media budgets, bidding, pacing, marginal return, targets...

- Repository: https://github.com/AgriciDaniel/claude-ads (10652 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -a claude-code -y`
Codex: `npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -a codex -y`
Cursor: `npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -a cursor -y`
Gemini CLI: `npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add AgriciDaniel/claude-ads`

## Description

Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Budget and Bidding

1. Establish objective, conversion value, gross margin, cash constraints, sales
   capacity, attribution uncertainty, seasonality, and platform minimum evidence.
2. Normalize spend and outcomes to comparable windows and definitions.
3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
   sensitivity cases.
4. Distinguish committed baseline, controlled experiments, and reserve capacity.
5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
   evidence rather than blended averages alone.
6. Return a decision-complete plan with platform/campaign amount, timing, owner,
   guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed
percentage scaling are optional heuristics, never universal authorization.