SEO Content Brief Generator

Generate research-backed content briefs that help writers produce pages capable of outranking current top results. Briefs include competitor analysis with gap scoring, per-section word count breakdowns, keyword placement rules, and page-type-specific templates.

Process

1. Determine Brief Mode

Improve mode (existing page URL provided):

• Fetch the existing page content and structure
• Identify what is already strong (keep it)
• Identify missing, thin, or outdated sections
• Distinguish "keep/strengthen" vs "add new" sections in the outline
• Do not recommend a full rewrite when targeted improvements will win

New page mode (keyword or topic provided, no existing page):

• Use the target site's homepage or sitemap for business context only
• Build the brief from scratch for a new page
• Focus on competitive gaps the new page can fill

2. Fetch Context

• Fetch the target URL or homepage to understand the business
• Fetch the sitemap to discover all existing pages, categories, and services
• This context is critical for the Website Relevance Rule (see below)

3. Analyse SERPs

• Identify the top 5 ranking pages for the target keyword
• Filter out non-competitors (Wikipedia, Reddit, Pinterest, Amazon, YouTube, government sites, SEO tool pages, job boards, directories, news aggregators, social platforms). See references/excluded-domains.md for the full list.
• Score each real competitor: Depth (1-10), Formatting (1-10), SEO (1-10), UX (1-10)
• Identify three gap types:
  • Topic gaps: subtopics competitors miss entirely
  • Depth gaps: topics covered but shallow
  • Quality gaps: outdated info, no expert perspective, poor formatting
• Calculate gap priority: Impact x Competitive Advantage / Effort

4. Classify Search Intent