SEO Local
Audit local SEO, including Google Business Profile, NAP consistency, citations...
Install
npx skills add AgriciDaniel/claude-seo --skill seo-local -g -a claude-code -y- Repository
- AgriciDaniel/claude-seo25.5k
- Category
- Marketing
- Updated
- 3d ago
- License
- MIT
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
Audit local SEO, including Google Business Profile, NAP consistency, citations, reviews, local schema, location pages, and multi-location structure. Use when the user asks about local SEO, a local business, the map pack, or a GBP profile; use seo-maps for geo-grid rank tracking.
Local SEO Analysis (March 2026)
Key Statistics
| Metric | Value | Source |
|---|---|---|
| GBP signals share of local pack weight | 32% | Whitespark 2026 |
| Proximity share of ranking variance | 55.2% | Search Atlas ML study |
| Review signals share (up from 16%) | ~20% | Whitespark 2026 |
| Google searches seeking local info | 46% | Industry data |
| Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed |
| ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 |
| ChatGPT local conversion rate | 15.9% | Seer Interactive |
| Google organic local conversion rate | 1.76% | Seer Interactive |
| Local pack ads growth (Jan 2025 to Jan 2026) | 1% to 22% | Sterling Sky |
Business Type Detection
Detect from page signals before analysis. This determines which checks apply.
Brick-and-Mortar
- Physical street address visible in page content or footer
- Google Maps embed with pin/directions
- "Visit us at", "Located at", "Come see us"
- Structured address in LocalBusiness schema
Service Area Business (SAB)
- No visible physical address
- Service area mentions: "serving [city/region]", "service area includes"
- "We come to you", "On-site service", "Mobile [service]"
areaServedin schema withoutaddress.streetAddress
Hybrid
- Both physical address AND service area language present
- "Visit our showroom" combined with "We also serve [areas]"
Impact on checks: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.
Industry Vertical Detection
Detect from page signals and GBP category patterns. Routes to industry-specific checks from ../seo/references/local-schema-types.md.
