# SEO Local

Audit local SEO, including Google Business Profile, NAP consistency, citations...

- Repository: https://github.com/AgriciDaniel/claude-seo (25484 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add AgriciDaniel/claude-seo --skill seo-local -g -a claude-code -y`
Codex: `npx skills add AgriciDaniel/claude-seo --skill seo-local -g -a codex -y`
Cursor: `npx skills add AgriciDaniel/claude-seo --skill seo-local -g -a cursor -y`
Gemini CLI: `npx skills add AgriciDaniel/claude-seo --skill seo-local -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add AgriciDaniel/claude-seo`

## Description

Audit local SEO, including Google Business Profile, NAP consistency, citations, reviews, local schema, location pages, and multi-location structure. Use when the user asks about local SEO, a local business, the map pack, or a GBP profile; use seo-maps for geo-grid rank tracking.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Local SEO Analysis (March 2026)

## Key Statistics

| Metric | Value | Source |
|--------|-------|--------|
| GBP signals share of local pack weight | 32% | Whitespark 2026 |
| Proximity share of ranking variance | 55.2% | Search Atlas ML study |
| Review signals share (up from 16%) | ~20% | Whitespark 2026 |
| Google searches seeking local info | 46% | Industry data |
| Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed |
| ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 |
| ChatGPT local conversion rate | 15.9% | Seer Interactive |
| Google organic local conversion rate | 1.76% | Seer Interactive |
| Local pack ads growth (Jan 2025 to Jan 2026) | 1% to 22% | Sterling Sky |

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## Business Type Detection

Detect from page signals before analysis. This determines which checks apply.

### Brick-and-Mortar
- Physical street address visible in page content or footer
- Google Maps embed with pin/directions
- "Visit us at", "Located at", "Come see us"
- Structured address in LocalBusiness schema

### Service Area Business (SAB)
- No visible physical address
- Service area mentions: "serving [city/region]", "service area includes"
- "We come to you", "On-site service", "Mobile [service]"
- `areaServed` in schema without `address.streetAddress`

### Hybrid
- Both physical address AND service area language present
- "Visit our showroom" combined with "We also serve [areas]"

**Impact on checks**: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.

---

## Industry Vertical Detection

Detect from page signals and GBP category patterns. Routes to industry-specific checks from `../seo/references/local-schema-types.md`.

The rest: https://github.com/AgriciDaniel/claude-seo/blob/HEAD/skills/seo-local/SKILL.md