# SEO Plan

Strategic SEO planning for new or existing websites.

- Repository: https://github.com/AgriciDaniel/claude-seo (25484 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add AgriciDaniel/claude-seo --skill seo-plan -g -a claude-code -y`
Codex: `npx skills add AgriciDaniel/claude-seo --skill seo-plan -g -a codex -y`
Cursor: `npx skills add AgriciDaniel/claude-seo --skill seo-plan -g -a cursor -y`
Gemini CLI: `npx skills add AgriciDaniel/claude-seo --skill seo-plan -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add AgriciDaniel/claude-seo`

## Description

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Strategic SEO Planning

## Process

### 1. Discovery
- Business type, target audience, competitors, goals
- Current site assessment (if exists)
- Budget and timeline constraints
- Key performance indicators (KPIs)

### 2. Competitive Analysis
- Identify top 5 competitors
- Analyze their content strategy, schema usage, technical setup
- Identify keyword gaps and content opportunities
- Assess their E-E-A-T signals
- Estimate their domain authority

### 3. Architecture Design
- Load industry template from `assets/` directory
- Design URL hierarchy and content pillars
- Plan internal linking strategy
- Sitemap structure with quality gates applied
- Information architecture for user journeys

### 4. Content Strategy
- Content gaps vs competitors
- Page types and estimated counts
- Blog/resource topics and publishing cadence
- E-E-A-T building plan (author bios, credentials, experience signals)
- Content calendar with priorities

### 5. Technical Foundation
- Hosting and performance requirements
- Schema markup plan per page type
- Core Web Vitals baseline targets
- AI search readiness requirements
- Mobile-first considerations

### 6. Implementation Roadmap (4 phases)

#### Phase 1: Foundation (weeks 1-4)
- Technical setup and infrastructure
- Core pages (home, about, contact, main services)
- Essential schema implementation
- Analytics and tracking setup

#### Phase 2: Expansion (weeks 5-12)
- Content creation for primary pages
- Blog launch with initial posts
- Internal linking structure
- Local SEO setup (if applicable)

#### Phase 3: Scale (weeks 13-24)
- Advanced content development
- Link building and outreach
- GEO optimization
- Performance optimization

#### Phase 4: Authority (months 7-12)
- Thought leadership content
- PR and media mentions
- Advanced schema implementation
- Continuous optimization

## Industry Templates

The rest: https://github.com/AgriciDaniel/claude-seo/blob/HEAD/skills/seo-plan/SKILL.md