# SEO Growth

Use when deciding WHERE to point SEO effort, not how to write a page.

- Repository: https://github.com/AI-Builder-Club/skills (1308 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-09-15
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add AI-Builder-Club/skills --skill seo-growth -g -a claude-code -y`
Codex: `npx skills add AI-Builder-Club/skills --skill seo-growth -g -a codex -y`
Cursor: `npx skills add AI-Builder-Club/skills --skill seo-growth -g -a cursor -y`
Gemini CLI: `npx skills add AI-Builder-Club/skills --skill seo-growth -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add AI-Builder-Club/skills`

## Description

Use when deciding WHERE to point SEO effort, not how to write a page. Triggers: a new site or brand with no rankings and no authority ("cold start", "starting from zero", "nobody knows us"), deciding what to double down on, a page or cluster that ranks but earns nothing, hunting emerging or newly-coined keywords before competitors arrive, "should we build a cluster or one page", "what do we write next", "we get impressions but no clicks", "our traffic plateaued despite publishing", whether to chase a head term at all, or turning any of it into recurring automation. Also use when asked why an SEO effort stalled despite consistent output. NOT for writing an article, keyword expansion mechanics, or auditing a single tactic for penalty risk.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# /seo-growth, first-party SEO growth method

**Core principle: the right move depends on whether you have data yet, and most bad SEO advice
is given to the wrong one of those two situations.** A site with no rankings and a site with a
breadwinner page need opposite behavior. Advice that ignores which you are in is how efforts
stall despite consistent output.

Distilled from two content properties run in production and the Search Console reads that
produced each rule. This is **a first-party method**: narrower than a general playbook, and
more trustworthy for it. Every rule traces to the failure or result behind it in
`references/why-these-rules.md`. Absolute traffic figures are withheld; the ratios and
thresholds are as observed.

## The two playbooks

| You are here if… | Playbook | Read |
|---|---|---|
| No rankings, no authority, <100 clicks/mo, possibly no content | **A, Cold start** | `references/cold-start.md` |
| GSC has real rows: something ranks, something earns clicks | **B, With data** | `references/with-data.md` |

**Diagnose per cluster, not per site.** A mature site opening a new territory is in Playbook A
for that territory and Playbook B everywhere else, and that combination is the strongest
position in the method.

**Playbook A in one line:** you cannot win an established term from zero authority, so hunt an
emerging one, ship ONE page, and let day-7 / day-21 decide whether it was real.

**Playbook B in one line:** your own GSC already knows which page shapes win for you, find the
breadwinner, extract the shape, diagnose whether it is position-limited or snippet-limited,
compound it, and protect it while you do.

## Read alongside either playbook

The rest: https://github.com/AI-Builder-Club/skills/blob/HEAD/skills/seo-growth/SKILL.md