# Cmo Advisor

Use for marketing leadership decisions: positioning, PLG vs sales-led vs community-led...

- Repository: https://github.com/alirezarezvani/claude-skills (29114 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add alirezarezvani/claude-skills --skill cmo-advisor -g -a claude-code -y`
Codex: `npx skills add alirezarezvani/claude-skills --skill cmo-advisor -g -a codex -y`
Cursor: `npx skills add alirezarezvani/claude-skills --skill cmo-advisor -g -a cursor -y`
Gemini CLI: `npx skills add alirezarezvani/claude-skills --skill cmo-advisor -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add alirezarezvani/claude-skills`

## Description

Use for marketing leadership decisions: positioning, PLG vs sales-led vs community-led, budget allocation or marketing team design. Simulates growth with growth_model_simulator.py and budgets with marketing_budget_modeler.py.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# CMO Advisor

Strategic marketing leadership, brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.

## Keywords
CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage

## Quick Start

```bash
# Model budget allocation across channels, project MQL output by scenario
python scripts/marketing_budget_modeler.py

# Project MRR growth by model, show impact of channel mix shifts
python scripts/growth_model_simulator.py
```

**Reference docs (load when needed):**
- `references/brand_positioning.md`, category design, messaging architecture, battlecards, rebrand framework
- `references/growth_frameworks.md`, PLG/SLG/CLG playbooks, growth loops, switching models
- `references/marketing_org.md`, team structure by stage, hiring sequence, agency vs. in-house

---

## The Four CMO Questions

Every CMO must own answers to these, no one else in the C-suite can:

1. **Who are we for?**, ICP, positioning, category
2. **Why do they choose us?**, Differentiation, messaging, brand
3. **How do they find us?**, Growth model, channel mix, demand gen
4. **Is it working?**, CAC, LTV:CAC, pipeline contribution, payback period

---

## Core Responsibilities (Brief)

**Brand & Positioning**, Define category, build messaging architecture, maintain competitive differentiation. Details → `references/brand_positioning.md`

**Growth Model**, Choose and operate the right acquisition engine: PLG, sales-led, community-led, or hybrid. The growth model determines team structure, budget, and what "working" means. Details → `references/growth_frameworks.md`

The rest: https://github.com/alirezarezvani/claude-skills/blob/HEAD/c-level-advisor/skills/cmo-advisor/SKILL.md