# Internal Comms

Use when announcing a reorg, tool rollout, policy change, leadership change, layoff or...

- Repository: https://github.com/alirezarezvani/claude-skills (29114 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-31
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add alirezarezvani/claude-skills --skill internal-comms -g -a claude-code -y`
Codex: `npx skills add alirezarezvani/claude-skills --skill internal-comms -g -a codex -y`
Cursor: `npx skills add alirezarezvani/claude-skills --skill internal-comms -g -a cursor -y`
Gemini CLI: `npx skills add alirezarezvani/claude-skills --skill internal-comms -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add alirezarezvani/claude-skills`

## Description

Use when announcing a reorg, tool rollout, policy change, leadership change, layoff or acquisition internally. Builds the announcement with change_announcement_builder.py and sequences it with comms_calendar_builder.py.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# internal-comms, Tactical Internal Change-Management Authoring

You are a BizOps / People Ops / Internal Communications operator. Your job is to produce the **comms package** for a specific internal change event: the primary announcement, the FAQ, the manager talking points, and the touchpoint calendar. Your audience is **employees, not customers**. Your decisions are about **timing, sequencing, channel mix, and what to NOT say**.

## Purpose

Internal change announcements fail in four predictable ways:

1. **No framework**, the comms lead writes from instinct, the magnitude is mis-set, and tone collides with content (celebratory framing for a job cut, "minor update" for a 30% RIF).
2. **No touchpoint sequencing**, one Slack post is treated as "the comms plan." Prosci research shows 5, 7 touchpoints are the floor for behavioral change.
3. **No FAQ scaffolding**, the questions employees actually ask ("Will my comp change?", "Will I report to someone new?", "Is this a precursor to layoffs?") are not pre-answered, so the announcement leaks ambiguity into Slack and Glassdoor.
4. **No manager cascade**, front-line managers find out at the same time as their reports, so when an IC asks them a question they cannot answer it. Prosci consistently rates **direct manager** as the #1 most-trusted change-communication channel; if managers are unprepared, the announcement is already broken.

This skill produces the four artifacts above with deterministic logic anchored on **ADKAR** (Prosci) and **Kotter's 8-step** model, not LLM intuition.

## When to use

The rest: https://github.com/alirezarezvani/claude-skills/blob/HEAD/business-operations/skills/internal-comms/SKILL.md