# Competitive Analysis

Framework for building competitive landscape decks, market positioning, competitor...

- Repository: https://github.com/anthropics/financial-services (40971 stars)
- Category: Engineering
- License: Apache-2.0
- Last updated: 2026-10-28
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add anthropics/financial-services --skill competitive-analysis -g -a claude-code -y`
Codex: `npx skills add anthropics/financial-services --skill competitive-analysis -g -a codex -y`
Cursor: `npx skills add anthropics/financial-services --skill competitive-analysis -g -a cursor -y`
Gemini CLI: `npx skills add anthropics/financial-services --skill competitive-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add anthropics/financial-services`

## Description

Framework for building competitive landscape decks, market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitive Landscape Mapping

Build a complete competitive analysis deck. This is a two-phase process: gather requirements and get outline approval first, then build.

## Environment check

This skill works in both the PowerPoint add-in and chat. Identify which you're in before starting, the mechanics differ, the workflow doesn't:

- **Add-in**, the deck is open live; build slides directly into it.
- **Chat**, generate a `.pptx` file (or build into one the user uploaded).

Everything below applies in both.

## Phase 1, Scope the analysis

Competitive analysis means different things to different people. Before any research or slide-building, use `ask_user_question` to pin down what they actually want. Don't guess, a 20-slide peer benchmarking deck and a 5-slide market map are both "competitive analysis" and take completely different shapes.

Gather in one round if you can (the tool takes up to 4 questions):

- **Scope**, Single target company with competitors around it? Or multi-company side-by-side with no protagonist?
- **Competitor set**, Which companies are in scope? If the user names them, use exactly those. If they say "the usual suspects," propose a set and confirm.
- **Audience and depth**, Quick read for someone already in the space, or a full primer? This drives whether you need market sizing, industry economics, and history, or can skip to the comparison.
- **Investment context**, Do they need bull/base/bear scenarios and signposts? That's Step 9 below; skip it if this is a strategic review rather than an investment thesis.

If they've uploaded an Excel/CSV with competitor data, confirm which columns map to which metrics before you start pulling numbers. Source-file fidelity matters: use values exactly as given, don't recalculate or re-round.

## Phase 2, Outline, approve, then build

The rest: https://github.com/anthropics/financial-services/blob/HEAD/plugins/agent-plugins/market-researcher/skills/competitive-analysis/SKILL.md