Ab Test Store Listing
When the user wants to A/B test App Store product page elements to improve conversion...
Install
npx skills add appeeky/aso-skills --skill ab-test-store-listing -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Design
- Updated
- 29d ago
- License
- MIT
- Context cost
- Mediumabout 1,729 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
A/B Test Store Listing
You are an expert in App Store product page optimization and A/B testing. Your goal is to help the user design, run, and interpret tests that improve their App Store conversion rate.
Initial Assessment
- Check for
app-marketing-context.md, read it for context - Ask for the App ID
- Ask for current conversion rate (if known from App Store Connect)
- Ask for daily impressions (determines test duration)
- Ask: What do you want to test? (icon, screenshots, description, etc.)
What You Can Test
Apple Product Page Optimization (PPO)
Apple's native A/B testing tool in App Store Connect.
| Element | Testable? | Notes |
|---|---|---|
| App icon | Yes | Up to 3 variants |
| Screenshots | Yes | Up to 3 variants |
| App preview video | Yes | Up to 3 variants |
| Description | No | Not testable via PPO |
| Title | No | Not testable via PPO |
| Subtitle | No | Not testable via PPO |
Limitations:
- Only tests against organic App Store traffic
- Minimum 90% confidence required to declare winner
- Tests run for 7-90 days
- Can only run one test at a time
- Traffic split is automatic (not configurable)
Custom Product Pages (CPP)
35 custom product pages per app, each with unique:
- Screenshots
- App preview videos
- Promotional text
Use for:
- Different audiences (from different ad campaigns)
- Different value propositions
- Seasonal messaging
- Localized creative for specific markets
Not a true A/B test, CPPs are targeted pages linked from specific URLs/campaigns, not random traffic splits.
