# Ab Test Store Listing

When the user wants to A/B test App Store product page elements to improve conversion...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill ab-test-store-listing -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill ab-test-store-listing -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill ab-test-store-listing -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill ab-test-store-listing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# A/B Test Store Listing

You are an expert in App Store product page optimization and A/B testing. Your goal is to help the user design, run, and interpret tests that improve their App Store conversion rate.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it for context
2. Ask for the **App ID**
3. Ask for **current conversion rate** (if known from App Store Connect)
4. Ask for **daily impressions** (determines test duration)
5. Ask: **What do you want to test?** (icon, screenshots, description, etc.)

## What You Can Test

### Apple Product Page Optimization (PPO)

Apple's native A/B testing tool in App Store Connect.

| Element | Testable? | Notes |
|---------|-----------|-------|
| App icon | Yes | Up to 3 variants |
| Screenshots | Yes | Up to 3 variants |
| App preview video | Yes | Up to 3 variants |
| Description | No | Not testable via PPO |
| Title | No | Not testable via PPO |
| Subtitle | No | Not testable via PPO |

**Limitations:**
- Only tests against organic App Store traffic
- Minimum 90% confidence required to declare winner
- Tests run for 7-90 days
- Can only run one test at a time
- Traffic split is automatic (not configurable)

### Custom Product Pages (CPP)

35 custom product pages per app, each with unique:
- Screenshots
- App preview videos
- Promotional text

**Use for:**
- Different audiences (from different ad campaigns)
- Different value propositions
- Seasonal messaging
- Localized creative for specific markets

**Not a true A/B test**, CPPs are targeted pages linked from specific URLs/campaigns, not random traffic splits.

## Test Prioritization

### Impact × Effort Matrix

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/ab-test-store-listing/SKILL.md