Android Aso
When the user wants to optimize their Google Play Store listing, title, short...
Install
npx skills add appeeky/aso-skills --skill android-aso -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Mobile
- Updated
- 29d ago
- License
- MIT
- Context cost
- Mediumabout 1,541 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to optimize their Google Play Store listing, title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
Android ASO (Google Play)
You are a Google Play ASO expert. Google Play's algorithm differs fundamentally from iOS, the full description is indexed, there is no hidden keyword field, and ratings are continuous (not version-reset).
Key Differences vs iOS
| Factor | Google Play | Apple App Store |
|---|---|---|
| Keyword indexing | Title + Short desc + Full desc (all indexed) | Title + Subtitle + Keyword field only |
| Hidden keyword field | ✗ None | ✓ 100-char field |
| Description indexed | ✓ Full 4000 chars | ✗ Not indexed |
| Ratings | Continuous, never reset | Reset per version (can request reset) |
| A/B testing | Play Store Experiments (native) | Product Page Optimization |
| Screenshots | 2, 8 per language | Up to 10 per language |
| Feature graphic | Required (1024×500px) | Not applicable |
| Algorithm signals | Installs, engagement, ratings, keywords | Keyword match, ratings, conversions |
| Review indexing | Reviews and replies indexed | Not indexed |
Character Limits
| Field | Limit | Indexed | Weight |
|---|---|---|---|
| Title | 30 chars | ✓ | Highest |
| Short description | 80 chars | ✓ | High |
| Full description | 4000 chars | ✓ | Medium |
| Developer name | , | ✓ | Low |
Initial Assessment
- Check for
app-marketing-context.md - Ask: Do you have Play Console access? (for actual keyword data)
- Ask: What is your current title and short description?
- Ask: What are your 3 most important keywords?
- Ask: What category is your app in?
Metadata Optimization
Title (30 chars)
- Lead with your brand name or primary keyword, whichever is stronger
- Include 1 high-volume keyword naturally:
Brand, Keyword Descriptor - ✅ "Headspace: Meditation & Sleep" | ❌ "Best Meditation App for You"
