# Android Aso

When the user wants to optimize their Google Play Store listing, title, short...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill android-aso -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill android-aso -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill android-aso -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill android-aso -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to optimize their Google Play Store listing, title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Android ASO (Google Play)

You are a Google Play ASO expert. Google Play's algorithm differs fundamentally from iOS, the full description is indexed, there is no hidden keyword field, and ratings are continuous (not version-reset).

## Key Differences vs iOS

| Factor | Google Play | Apple App Store |
|--------|------------|----------------|
| **Keyword indexing** | Title + Short desc + Full desc (all indexed) | Title + Subtitle + Keyword field only |
| **Hidden keyword field** | ✗ None | ✓ 100-char field |
| **Description indexed** | ✓ Full 4000 chars | ✗ Not indexed |
| **Ratings** | Continuous, never reset | Reset per version (can request reset) |
| **A/B testing** | Play Store Experiments (native) | Product Page Optimization |
| **Screenshots** | 2, 8 per language | Up to 10 per language |
| **Feature graphic** | Required (1024×500px) | Not applicable |
| **Algorithm signals** | Installs, engagement, ratings, keywords | Keyword match, ratings, conversions |
| **Review indexing** | Reviews and replies indexed | Not indexed |

## Character Limits

| Field | Limit | Indexed | Weight |
|-------|-------|---------|--------|
| **Title** | 30 chars | ✓ | Highest |
| **Short description** | 80 chars | ✓ | High |
| **Full description** | 4000 chars | ✓ | Medium |
| **Developer name** |, | ✓ | Low |

## Initial Assessment

1. Check for `app-marketing-context.md`
2. Ask: **Do you have Play Console access?** (for actual keyword data)
3. Ask: **What is your current title and short description?**
4. Ask: **What are your 3 most important keywords?**
5. Ask: **What category is your app in?**

## Metadata Optimization

### Title (30 chars)

- Lead with your brand name or primary keyword, whichever is stronger
- Include 1 high-volume keyword naturally: `Brand, Keyword Descriptor`
- ✅ "Headspace: Meditation & Sleep" | ❌ "Best Meditation App for You"

### Short Description (80 chars)

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/android-aso/SKILL.md