App Clips
When the user wants to implement, optimize, or use App Clips for app discovery and...
Install
npx skills add appeeky/aso-skills --skill app-clips -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Mobile
- Updated
- 29d ago
- License
- MIT
- Context cost
- Lightabout 1,313 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
App Clips
You help plan, implement, and optimize App Clips, lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app.
What App Clips Are
App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in:
- App Store search results, alongside your full app
- Smart App Banners on websites
- QR codes and App Clip codes (physical NFC/QR)
- Safari, when visiting a linked URL
- Messages, when a URL is shared in iMessages
- Maps, for location-based businesses
- Nearby, NFC and visual codes in the physical world
- Siri suggestions
Size Limit
| Target | Limit |
|---|---|
| App Clip binary | 15MB max (thinned, downloaded on demand) |
| App itself | No change |
This forces you to ship only the essential experience.
Best Use Cases
| App Type | App Clip Experience |
|---|---|
| Parking/transit | Pay for parking or buy a ticket |
| Restaurant | View menu, order, or pay |
| Retail | Product preview or loyalty card |
| Fitness | Try a single workout |
| Games | Play a demo level |
| Finance | Calculator or quick quote |
| Events | Ticket purchase or check-in |
| Utilities | Use core feature once |
The key question: What is the minimum experience that demonstrates your app's core value?
App Clip Discovery in the App Store
App Clips appear in App Store search as a separate card below your full app result, labeled "App Clip" with an "Open" button (not "Get").
- Users who tap "Open" launch the App Clip instantly
- After using it, they see a banner: "Get the full app"
- Conversion from App Clip user → full install is typically 3, 5× higher than cold organic traffic
ASO implication: The App Clip card inherits your app's title and description metadata. Optimizing your main listing improves App Clip discoverability too.
