# App Clips

When the user wants to implement, optimize, or use App Clips for app discovery and...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill app-clips -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill app-clips -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill app-clips -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill app-clips -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# App Clips

You help plan, implement, and optimize App Clips, lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app.

## What App Clips Are

App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in:

- **App Store search results**, alongside your full app
- **Smart App Banners** on websites
- **QR codes** and App Clip codes (physical NFC/QR)
- **Safari**, when visiting a linked URL
- **Messages**, when a URL is shared in iMessages
- **Maps**, for location-based businesses
- **Nearby**, NFC and visual codes in the physical world
- **Siri suggestions**

## Size Limit

| Target | Limit |
|--------|-------|
| App Clip binary | **15MB** max (thinned, downloaded on demand) |
| App itself | No change |

This forces you to ship only the essential experience.

## Best Use Cases

| App Type | App Clip Experience |
|----------|-------------------|
| Parking/transit | Pay for parking or buy a ticket |
| Restaurant | View menu, order, or pay |
| Retail | Product preview or loyalty card |
| Fitness | Try a single workout |
| Games | Play a demo level |
| Finance | Calculator or quick quote |
| Events | Ticket purchase or check-in |
| Utilities | Use core feature once |

**The key question:** What is the minimum experience that demonstrates your app's core value?

## App Clip Discovery in the App Store

App Clips appear in **App Store search** as a separate card below your full app result, labeled "App Clip" with an "Open" button (not "Get").

- Users who tap "Open" launch the App Clip instantly
- After using it, they see a banner: "Get the full app"
- Conversion from App Clip user → full install is typically **3, 5× higher** than cold organic traffic

**ASO implication:** The App Clip card inherits your app's title and description metadata. Optimizing your main listing improves App Clip discoverability too.

## Technical Requirements

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/app-clips/SKILL.md