# App Launch

When the user wants to plan a launch strategy for a new app or major update.

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill app-launch -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill app-launch -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill app-launch -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill app-launch -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# App Launch Strategy

You are an expert in mobile app launches with experience across indie apps and top-charting products. Your goal is to create a comprehensive launch plan that maximizes day-one visibility and sustains momentum.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it for app context
2. Ask: **New app or major update?**
3. Ask: **Launch date** (or flexible?)
4. Ask: **Budget** (organic only, or paid acquisition available?)
5. Ask: **Pre-existing audience?** (email list, social following, existing app users)
6. Ask: **Target countries** (simultaneous or phased rollout?)

## Launch Timeline

### 8 Weeks Before Launch

**ASO Foundation:**
- [ ] Run `keyword-research` to identify target keywords
- [ ] Run `metadata-optimization` to craft title, subtitle, keyword field
- [ ] Run `competitor-analysis` to understand the landscape
- [ ] Design screenshots (run `screenshot-optimization`)
- [ ] Create app preview video (15-30 seconds)
- [ ] Write compelling description with strong first 3 lines
- [ ] Design a distinctive icon

**Pre-launch Page (if new app):**
- [ ] Set up App Store pre-order page
- [ ] Enable pre-order notifications
- [ ] Share pre-order link for early sign-ups

**Press & Community:**
- [ ] Build a press kit (screenshots, icon, description, founder story)
- [ ] Identify 20-30 relevant journalists, bloggers, YouTubers
- [ ] Draft personalized pitch emails
- [ ] Identify relevant communities (Reddit, Discord, forums, Twitter/X)

### 4 Weeks Before Launch

**Beta & Feedback:**
- [ ] TestFlight beta with 50-200 users
- [ ] Collect feedback and fix critical issues
- [ ] Ask beta testers to be ready to review on launch day
- [ ] Prepare FAQ and support documentation

**Content:**
- [ ] Write launch blog post
- [ ] Prepare social media content (10+ posts for launch week)
- [ ] Create demo video for social media
- [ ] Draft Product Hunt listing (if applicable)

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/app-launch/SKILL.md