App Marketing Context
When the user wants to create or update their app marketing context document.
Install
npx skills add appeeky/aso-skills --skill app-marketing-context -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Marketing
- Updated
- 29d ago
- License
- MIT
- Context cost
- Lightabout 818 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill, all other skills check for this context first.
App Marketing Context
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Initial Assessment
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Context Document Structure
Create app-marketing-context.md with these sections:
1. App Overview
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
2. Value Proposition
Ask the user:
- What problem does your app solve?
- Who is your ideal user? (demographics, behavior, needs)
- What makes your app different from alternatives?
- What is your one-sentence elevator pitch?
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
3. Competitive Landscape
Ask the user:
- Who are your top 3-5 competitors?
- What do they do well?
- Where do they fall short?
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
4. Current ASO State
If the user has an App ID, offer to pull current metadata:
