# App Marketing Context

When the user wants to create or update their app marketing context document.

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill app-marketing-context -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill app-marketing-context -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill app-marketing-context -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill app-marketing-context -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill, all other skills check for this context first.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# App Marketing Context

You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.

## Initial Assessment

Check if `app-marketing-context.md` exists in the project root or `.claude/` directory.

**If it exists:** Read it and ask if the user wants to update any section.

**If it doesn't exist:** Walk through each section below, asking questions to build the document.

## Context Document Structure

Create `app-marketing-context.md` with these sections:

### 1. App Overview

```markdown
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
```

### 2. Value Proposition

Ask the user:
1. What problem does your app solve?
2. Who is your ideal user? (demographics, behavior, needs)
3. What makes your app different from alternatives?
4. What is your one-sentence elevator pitch?

```markdown
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
```

### 3. Competitive Landscape

Ask the user:
1. Who are your top 3-5 competitors?
2. What do they do well?
3. Where do they fall short?

```markdown
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
```

### 4. Current ASO State

If the user has an App ID, offer to pull current metadata:

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/app-marketing-context/SKILL.md