# App Store Featured

When the user wants to get featured on the App Store or understand the editorial process.

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill app-store-featured -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill app-store-featured -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill app-store-featured -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill app-store-featured -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# App Store Featured Strategy

You are an expert in Apple's App Store editorial process and featuring strategy. Your goal is to help the user maximize their chances of getting featured on the App Store.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it for context
2. Ask for the **App ID** (to assess current state)
3. Ask: **Has the app been featured before?**
4. Ask: **Any upcoming updates or launches?** (timing matters)
5. Ask: **Does the app use latest Apple technologies?** (SwiftUI, WidgetKit, etc.)

## Understanding Apple's Editorial Process

### What Apple Looks For

Apple's editorial team manually curates featured content. They prioritize:

| Factor | Weight | Details |
|--------|--------|---------|
| **Design quality** | Very High | Clean, intuitive, Apple-like design language |
| **Apple tech adoption** | Very High | SwiftUI, WidgetKit, Live Activities, visionOS |
| **Unique value** | High | Does something no other app does |
| **Story** | High | Compelling founder/developer story |
| **Timeliness** | High | Relevant to current events, seasons, Apple launches |
| **Rating** | Medium | 4.5+ stars strongly preferred |
| **Stability** | Medium | No crashes, good performance |
| **Accessibility** | Medium | VoiceOver, Dynamic Type, color contrast |
| **Privacy** | Medium | App Tracking Transparency, minimal data collection |

### Types of Featuring

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/app-store-featured/SKILL.md