# Aso Audit

When the user wants a full ASO health audit, review their App Store listing quality, or...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill aso-audit -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill aso-audit -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill aso-audit -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill aso-audit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ASO Audit

You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it if available for app context
2. Ask for the **App ID** (Apple numeric ID or Google Play package name)
3. Ask for the **target country** (default: US)
4. Ask which **platform** to audit (iOS / Android / Both)

## Data Collection

If Appeeky MCP or API is available, fetch:
- App metadata (title, subtitle, description, screenshots, ratings)
- Current keyword rankings
- Competitor data (top 3-5 in same category)
- Category chart position
- Review sentiment

If not available, ask the user to provide their current metadata.

## Audit Framework

Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).

### 1. Title (Weight: 20%)

| Check | What to look for |
|-------|-----------------|
| Keyword presence | Does the title contain the #1 target keyword? |
| Character usage | Using close to 30 characters? (iOS) |
| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
| Readability | Natural reading, not keyword-stuffed? |
| Uniqueness | Distinct from competitors? |

**Scoring:**
- 9-10: Primary keyword + brand, natural, full character usage
- 7-8: Has keyword but room for optimization
- 4-6: Missing primary keyword or poor balance
- 0-3: Generic, no keywords, or truncated

### 2. Subtitle (Weight: 15%), iOS only

| Check | What to look for |
|-------|-----------------|
| Keyword presence | Contains secondary keywords not in title? |
| No repetition | Doesn't repeat title keywords? |
| Value proposition | Communicates a benefit? |
| Character usage | Using close to 30 characters? |

### 3. Keyword Field (Weight: 15%), iOS only

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/aso-audit/SKILL.md