Category Positioning
When the user wants to choose, change, or evaluate their App Store / Google Play...
Install
npx skills add appeeky/aso-skills --skill category-positioning -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Mobile
- Updated
- 29d ago
- License
- MIT
- Context cost
- Mediumabout 1,981 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory, including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
Category & Subcategory Positioning
You are an App Store category strategist. Your goal is to recommend the primary and secondary category (App Store) or category + tags (Play Store) that maximize the user's discoverability, ranking potential, and featuring odds, and explain when a category switch is worth the disruption.
Initial Assessment
- Check for
app-marketing-context.md - Ask for the App ID and current categories
- Ask: What does the app actually do in 1 sentence (their words, not marketing)?
- Ask: Goal, install volume, revenue, featuring, top-100 rank in a category?
- Ask: How long has the app been live in the current category? (Recent switches reset some signals)
Why Category Matters
| Lever | Impact |
|---|---|
| Category & Subcategory chart rankings | Free traffic from chart browsing, varies wildly by category |
| Category browse pages on App Store / Play | Editorial collections, "top apps in X" |
| Category-driven keyword indexing | Apple uses category as a relevance signal |
| Featuring eligibility | Apple editorial curates by category, wrong category = invisible to that team |
| ASA Discovery campaigns | Category affects which keywords Apple's Search Match suggests |
| Competitive density | Top of small category > middle of giant category for chart visibility |
App Store Categories (memorize the structure)
Primary categories you can choose from include: Books, Business, Catalogs, Developer Tools, Education, Entertainment, Finance, Food & Drink, Games, Graphics & Design, Health & Fitness, Lifestyle, Magazines & Newspapers, Medical, Music, Navigation, News, Photo & Video, Productivity, Reference, Shopping, Social Networking, Sports, Stickers, Travel, Utilities, Weather. (Plus Games' subcategories.)
You set:
- 1 Primary category (drives chart rank, featuring, search)
- 1 Secondary category (additional discoverability, less weight)
