# Competitor Analysis

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill competitor-analysis -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill competitor-analysis -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill competitor-analysis -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill competitor-analysis -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Analysis

You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it for known competitors
2. Ask for the **user's App ID**
3. Ask for **competitor App IDs** (or help identify competitors)
4. Ask for **target country** (default: US)
5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all

## Competitor Identification

If the user doesn't know their competitors, find them through:

1. **Category chart**, Top apps in the same category
2. **Keyword overlap**, Apps ranking for the same keywords
3. **Similar apps**, Apple's "You Might Also Like" section
4. **User perception**, Ask "What would your users use if your app didn't exist?"

Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.

## Analysis Framework

### 1. Metadata Comparison

| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|---------|----------|-------------|-------------|-------------|
| Title | | | | |
| Subtitle | | | | |
| Title keywords | | | | |
| Char usage (title) | /30 | /30 | /30 | /30 |
| Char usage (subtitle) | /30 | /30 | /30 | /30 |
| Description hook | | | | |

**Analyze:**
- What keywords do competitors prioritize in their title?
- How do they balance brand vs keywords?
- What positioning angle does each take?
- What's their description hook strategy?

### 2. Keyword Gap Analysis

**Keywords only competitors rank for (you don't):**

| Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority |
|---------|--------|------------|-------------|-------------|-----------|----------|

**Keywords you rank for but competitors don't:**

These are your unique advantages, protect them.

**Keywords where you're outranked:**

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/competitor-analysis/SKILL.md