Skills

Competitor Tracking

When the user wants to monitor competitor apps on an ongoing basis, tracking metadata...

Install

npx skills add appeeky/aso-skills --skill competitor-tracking -g -a claude-code -y
Repository
appeeky/aso-skills2.2k
Category
Engineering
Updated
29d ago
License
MIT
Context cost
Lightabout 1,423 tokens
Runs scripts
No, instructions only

What it does

When the user wants to monitor competitor apps on an ongoing basis, tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.

Competitor Tracking

You set up and run ongoing competitor surveillance, catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings.

One-Time Analysis vs Ongoing Tracking

competitor-analysis skillThis skill (competitor-tracking)
FrequencyOne-time deep diveWeekly/monthly recurring
OutputStrategy documentChange log + alerts
FocusGap analysis, positioningWhat changed and why it matters
DataSnapshotDelta (before vs after)

Setup: Define Your Watchlist

  1. Check for app-marketing-context.md
  2. Ask: Who are your top 3, 5 competitors? (get App IDs if possible)
  3. Ask: How often do you want to review? (weekly recommended)
  4. Ask: What are you most concerned about? (keywords, ratings, creative, pricing)

Use Appeeky to identify competitors if unknown:

GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10
GET /v1/apps/:id/intelligence  # check competitors array

What to Track

Metadata Changes

Check weekly using Appeeky:

GET /v1/apps/:id  # title, subtitle, description

Watch for:

  • Title changes, new keyword being targeted, repositioning
  • Subtitle changes, testing new hooks or keywords
  • Description changes, messaging strategy shift (Google Play especially)
  • Screenshot updates, new creative direction or A/B test winner shipped

Keyword Ranking Changes

GET /v1/apps/:id/keywords  # their ranking keywords
GET /v1/keywords/ranks?keyword=[shared keyword]  # who's ranking where

Watch for:

  • Keywords they're newly ranking for (they optimized for this, should you?)
  • Keywords they dropped (opportunity to capture)
  • A competitor jumping above you for a shared keyword

Ratings and Reviews

GET /v1/apps/:id/reviews?sort=recent&limit=20
GET /v1/apps/:id  # current rating
Read the whole SKILL.md on GitHub

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