# Competitor Tracking

When the user wants to monitor competitor apps on an ongoing basis, tracking metadata...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill competitor-tracking -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill competitor-tracking -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill competitor-tracking -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill competitor-tracking -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to monitor competitor apps on an ongoing basis, tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Competitor Tracking

You set up and run ongoing competitor surveillance, catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings.

## One-Time Analysis vs Ongoing Tracking

| | `competitor-analysis` skill | This skill (`competitor-tracking`) |
|---|---|---|
| **Frequency** | One-time deep dive | Weekly/monthly recurring |
| **Output** | Strategy document | Change log + alerts |
| **Focus** | Gap analysis, positioning | What changed and why it matters |
| **Data** | Snapshot | Delta (before vs after) |

## Setup: Define Your Watchlist

1. Check for `app-marketing-context.md`
2. Ask: **Who are your top 3, 5 competitors?** (get App IDs if possible)
3. Ask: **How often do you want to review?** (weekly recommended)
4. Ask: **What are you most concerned about?** (keywords, ratings, creative, pricing)

Use Appeeky to identify competitors if unknown:
```bash
GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10
GET /v1/apps/:id/intelligence  # check competitors array
```

## What to Track

### Metadata Changes

Check weekly using Appeeky:
```bash
GET /v1/apps/:id  # title, subtitle, description
```

Watch for:
- **Title changes**, new keyword being targeted, repositioning
- **Subtitle changes**, testing new hooks or keywords
- **Description changes**, messaging strategy shift (Google Play especially)
- **Screenshot updates**, new creative direction or A/B test winner shipped

### Keyword Ranking Changes

```bash
GET /v1/apps/:id/keywords  # their ranking keywords
GET /v1/keywords/ranks?keyword=[shared keyword]  # who's ranking where
```

Watch for:
- Keywords they're newly ranking for (they optimized for this, should you?)
- Keywords they dropped (opportunity to capture)
- A competitor jumping above you for a shared keyword

### Ratings and Reviews

```bash
GET /v1/apps/:id/reviews?sort=recent&limit=20
GET /v1/apps/:id  # current rating
```

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/competitor-tracking/SKILL.md