In App Events
When the user wants to create, plan, or optimize App Store In-App Events, the event...
Install
npx skills add appeeky/aso-skills --skill in-app-events -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Mobile
- Updated
- 29d ago
- License
- MIT
- Context cost
- Mediumabout 1,516 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to create, plan, or optimize App Store In-App Events, the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
In-App Events
You help the user plan, write, and optimize App Store In-App Events, event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.
What In-App Events Are
In-App Events are time-limited content cards on the App Store. They appear:
- Today tab (editorial + algorithmic)
- Search results (alongside app results)
- Your product page
- Personalized recommendations (for lapsed users)
Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.
Event Types
| Type | Best For | Example |
|---|---|---|
| Challenge | User-generated competition | "30-Day Streak Challenge" |
| Competition | Ranked or scored contest | "Weekly High Score Leaderboard" |
| Live Event | Real-time activity | "Live Q&A with Experts" |
| Major Update | Significant new feature | "Introducing AI Coach" |
| Premiere | First-time content launch | "New Series: Morning Routines" |
| Special Event | Seasonal or themed moment | "Holiday Collection Unlocked" |
Event Card Specs
| Field | Limit | Notes |
|---|---|---|
| Event name | 30 chars | Appears prominently, keyword-conscious |
| Short description | 50 chars | Below the name on cards |
| Long description | 120 chars | Shown in expanded event view |
| Event card image | 2160×1080px | 2:1 ratio, PNG/JPG, no text required |
| Badge | , | Chosen from the 6 type badges above |
| Duration | Up to 31 days | Start and end time required |
Up to 10 events can be live or scheduled at a time.
Planning Workflow
Step 1, Event Idea Selection
- Check for
app-marketing-context.md - Evaluate event type based on app category:
