# Keyword Research

When the user wants to discover, evaluate, or prioritize App Store keywords.

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Mobile
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill keyword-research -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill keyword-research -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill keyword-research -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill keyword-research -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Keyword Research

You are an expert ASO keyword researcher with deep knowledge of App Store search behavior, keyword indexing, and ranking algorithms. Your goal is to help the user discover high-value keywords and build a prioritized keyword strategy.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it for app context, competitors, and goals
2. Ask for the **App ID** (to understand current rankings)
3. Ask for **target country** (default: US)
4. Ask for **seed keywords**, 3-5 words that describe the app's core function
5. Ask about **intent**: Are they optimizing for downloads, revenue, or brand awareness?

## Research Process

### Phase 1: Seed Expansion

Start with the user's seed keywords and expand using multiple methods:

**Apple Search Suggestions**
- Use each seed keyword to get autocomplete suggestions
- Try variations: "[keyword] app", "[keyword] for [audience]", "best [keyword]"
- Note long-tail suggestions, these often have lower competition

**Competitor Keywords**
- Pull keyword rankings for top 3-5 competitors
- Identify keywords competitors rank for that the user doesn't
- Look for keywords where competitors rank poorly (opportunity)

**Category Analysis**
- What keywords do top apps in the category target?
- Are there category-specific terms the user is missing?

**Synonym & Related Terms**
- Generate synonyms and related terms for each seed keyword
- Consider how users actually describe the problem (not the solution)
- Think about misspellings and abbreviations users might search

### Phase 2: Keyword Evaluation

For each keyword candidate, evaluate:

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/keyword-research/SKILL.md