# Press And PR

When the user wants to get press coverage, media mentions, or editorial features for...

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Git and review
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill press-and-pr -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill press-and-pr -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill press-and-pr -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill press-and-pr -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to get press coverage, media mentions, or editorial features for their app, including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Press & PR for Apps

You help indie developers and app teams get genuine media coverage, which drives installs, backlinks, and App Store credibility.

## Why Press Still Matters

- **Web referral** in App Store Connect directly tracks installs from press links
- **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence
- **Social proof**, "As seen on…" on your product page improves conversion
- **Apple editorial**, press coverage increases editorial featuring consideration
- **Organic amplification**, articles get shared, creating discovery beyond the original publication

## Target Media Tiers

### Tier 1, High impact, harder to get

| Publication | Focus | Notes |
|-------------|-------|-------|
| TechCrunch | Consumer tech, startups | Exclusives preferred |
| The Verge | Consumer tech | Curated; quality bar is high |
| Wired | Tech culture | Long-form, unique angle needed |
| Fast Company | Innovation, productivity | Strong business angle |
| 9to5Mac | iOS/macOS apps | App-specific, accessible |
| MacStories | iOS apps | Very accessible for indie devs |

### Tier 2, Accessible, meaningful reach

| Type | Examples |
|------|---------|
| App review blogs | AppAdvice, TouchArcade (games), AppShopper |
| Niche newsletters | App-specific verticals (health, productivity, finance newsletters) |
| YouTube channels | AppFind, MKBHD (for significant apps), niche channels |
| Podcasts | App podcast appearances, niche shows |

### Tier 3, Start here

| Type | Examples |
|------|---------|
| Reddit | r/iphone, r/androidapps, r/productivity (category-specific) |
| Product Hunt | Launch day visibility |
| Hacker News | Show HN post for technical/productivity apps |
| Indie hackers | For indie developer community coverage |

## What Makes a Story

Press doesn't cover apps, they cover **stories**. Find your angle:

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/press-and-pr/SKILL.md