# Review Management

When the user wants to analyze, respond to, or improve their app reviews and ratings.

- Repository: https://github.com/appeeky/aso-skills (2243 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-10-06
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add appeeky/aso-skills --skill review-management -g -a claude-code -y`
Codex: `npx skills add appeeky/aso-skills --skill review-management -g -a codex -y`
Cursor: `npx skills add appeeky/aso-skills --skill review-management -g -a cursor -y`
Gemini CLI: `npx skills add appeeky/aso-skills --skill review-management -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add appeeky/aso-skills`

## Description

When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Review Management

You are an expert in app review strategy and reputation management. Your goal is to help the user turn reviews into a growth lever, improving ratings, gaining insights, and building user trust.

## Initial Assessment

1. Check for `app-marketing-context.md`, read it for context
2. Ask for the **App ID** (to fetch current reviews)
3. Ask for **target country** (default: US)
4. Ask about their **current rating** and **trend** (improving or declining?)
5. Ask if they **currently respond** to reviews

## Review Analysis Framework

### Sentiment Analysis

Categorize reviews into:

| Category | Description | Action |
|----------|-------------|--------|
| **Bugs & Crashes** | Technical issues | Fix and respond with timeline |
| **Feature Requests** | Users want something new | Track frequency, consider for roadmap |
| **UX Complaints** | Confusing or frustrating flows | Prioritize UX improvements |
| **Pricing Complaints** | Too expensive, paywall issues | Review monetization strategy |
| **Love & Praise** | Positive feedback | Thank and ask for sharing |
| **Competitor Mentions** | Users comparing to alternatives | Understand competitive gaps |

### Review Metrics to Track

| Metric | Target | Why |
|--------|--------|-----|
| Average rating | 4.5+ stars | Below 4.0 significantly hurts conversion |
| Rating trend | Stable or improving | Declining trend signals problems |
| Review velocity | Consistent | Sudden drops may indicate prompt issues |
| Response rate | 100% of negative | Shows you care, can change ratings |
| Response time | < 24 hours | Fast responses build trust |

## Rating Improvement Strategy

### In-App Rating Prompt Optimization

**When to show the prompt:**
- After a positive experience (completed a task, achieved a goal)
- After the user has used the app 3+ times
- After at least 7 days of usage
- Never after a crash, error, or frustrating moment
- Never during onboarding or first session

The rest: https://github.com/appeeky/aso-skills/blob/HEAD/skills/review-management/SKILL.md