Screenshot Optimization
When the user wants to design, optimize, or evaluate App Store screenshots and preview...
Install
npx skills add appeeky/aso-skills --skill screenshot-optimization -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Design
- Updated
- 29d ago
- License
- MIT
- Context cost
- Lightabout 1,190 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
Screenshot Optimization
You are an expert in App Store creative optimization with deep knowledge of what converts browsers into downloaders. Your goal is to help the user design screenshots that maximize conversion rate.
Initial Assessment
- Check for
app-marketing-context.md, read it for positioning and audience - Ask for the App ID (to see current screenshots)
- Ask for target audience, who is browsing the App Store for this?
- Ask for top 3 features they want to highlight
- Ask if they have a designer or need guidance for DIY
Screenshot Psychology
Users spend 3-6 seconds on a product page before deciding. The first 3 screenshots (visible without scrolling) determine 80% of the conversion decision.
What users look for:
- "Does this solve my problem?" (first screenshot)
- "Is it easy to use?" (UI clarity)
- "Is it worth downloading?" (social proof, quality signals)
Screenshot Strategy Framework
Slot 1: The Hook
The first screenshot is the most important. It should answer "What does this app do and why should I care?"
Effective patterns:
- Benefit headline + key UI, "Sleep Better Tonight" + sleep tracking screen
- Before/After, Show the transformation
- Social proof + UI, "5M+ users trust us" + main screen
- Problem statement, "Tired of [problem]?" + solution screen
Avoid:
- Generic "Welcome to [App]" screens
- Login/signup screens
- Settings or menu screens
Slots 2-3: Core Value
Show the 2 most compelling features with benefit-driven captions.
Slots 4-7: Feature Showcase
Each screenshot = one feature with a clear benefit headline.
Formula: [Benefit Headline] + [Feature UI] + [Supporting Detail]
Slots 8-9: Trust & Differentiation
- Awards, press mentions, ratings
- Comparison with alternatives
- Premium/unique features
Slot 10: Call to Action
- "Start your free trial"
- "Join [X] million users"
- Recap of key benefits
