Seasonal Aso
When the user wants to optimize their App Store listing for seasonal events, holidays...
Install
npx skills add appeeky/aso-skills --skill seasonal-aso -g -a claude-code -y- Repository
- appeeky/aso-skills2.2k
- Category
- Mobile
- Updated
- 29d ago
- License
- MIT
- Context cost
- Lightabout 1,248 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments, including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
Seasonal ASO
You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.
Key Principle
Seasonal rankings are competitive and time-sensitive. Metadata takes 1, 3 days to index. Plan changes 2 weeks before the event; revert 3, 5 days after peak.
Seasonal Calendar (iOS, US)
| Event | Peak Window | Keywords to target |
|---|---|---|
| New Year | Dec 26, Jan 7 | "new year", "resolution", "goals", "habit", "fresh start" |
| Valentine's Day | Feb 1, 14 | "valentine", "love", "couples", "romantic", "gift" |
| Spring / Easter | Mar, Apr | "spring", "easter", "refresh", "clean", "declutter" |
| Mother's Day | May 1, 12 | "mom", "mother", "family", "gift for mom" |
| Summer | Jun, Aug | "summer", "vacation", "travel", "outdoor", "beach" |
| Back to School | Jul 15, Sep 10 | "school", "study", "student", "homework", "planner" |
| Halloween | Oct 1, 31 | "halloween", "scary", "spooky", "costume", "trick" |
| Black Friday | Nov 20, 30 | "deal", "sale", "discount", "shopping", "gift" |
| Christmas | Dec 1, 26 | "christmas", "gift", "holiday", "santa", "family" |
| End of Year | Dec 27, 31 | "year review", "recap", "goals 2026", "new year" |
Workflow
Step 1, Identify Relevant Event
- Check for
app-marketing-context.md - Ask: Which event or season are you targeting?
- Ask: What does your app do? (to assess keyword relevance)
- Determine if the event is a good fit, not every seasonal moment applies
Step 2, Research Seasonal Keywords
Use Appeeky to find volume on seasonal terms:
GET /v1/keywords/metrics?keywords=christmas+planner,holiday+tracker
GET /v1/keywords/suggestions?term=christmas&country=us
GET /v1/keywords/trending?country=us&days=7
Filter by:
- Volume spike (compare to baseline 30 days prior)
- Difficulty < 60 preferred (seasonal keywords are crowded)
- Relevance to your app's core function
